Agency

Brands may come in all shapes and sizes, from corporate brands to official signs of quality, promotional brands to quality assurance trademarks, but they all have much in common…

Brands remain at the forefront of the challenges currently facing every business sector or category, and require a range of (well-executed) (communications) solutions, including boosting commercial appeal and brand image, short versus long term strategies, and leveraging a product’s unique selling proposition, its craftsmanship and even its values.

The complex nature of these challenges is compounded by the increased fragmentation of consumer profiles. Each consumer segment is defined as much by economic constraints as by society’s expectations at large, which are constantly shifting and sometimes conflicting.

In addition, relations with the distribution, the influence of the media – whether investigative or opinion forming – and decisions regarding international expansion can all be considered as both threats and opportunities.

In this eminently strategic context, industry bodies and councils have a pivotal role to play given their capacity to bring long term vision and implement effective strategies, not to mention their ability to create an environment conducive to joined-up thinking and collective decision-making.

For leading figures of organisations such as these, the ability to bring people together is arguably their raison d’être.

To help these organisations thrive, we have set up GS&Co, – the 100% collective agency – devoted entirely to delivering powerful, relevant communications strategies to the collective sector, and protecting its brands and reputations.