6 years ago, Meike Frers, Elke Fierenz and Jan Koch decided to set up their own public relations agency in Hamburg. Called FFK, this agency was the natural extension of a working relationship dating back over 10 years. With their complementary skills and shared vision, the partners offer innovative independent and bespoke consulting to wine & food brands and collectives.
Since its inception, the agency has tripled its staff and now has 14 strategic and operational public relations and media experts. Their clients represent the whole spectrum of culinary arts (food products, wines or lifestyle), with private organisations or collective marks such as Vinho Verde, Ribera del duero, Rioja, Côte du Rhône and so on.
In 2016, FFK was ranked among the top 500 most dynamic companies by the German business magazine “Focus”. However, rapid growth is not the objective of Meike Frers and her 2 partners: ‘our priority is not expanding as quickly as possible but fostering human, socially engaged and responsible activities and forging long-term partnerships with our clients who rely on high quality advice. ”
All lovers of good food and wine enthusiasts, the agency’s 3 co-founders are personally involved in each project and the FFK added value stems from their detailed knowledge of audiences and a “liberated” approach to public relations. The agency provides advice on and implements a wide spectrum of mechanisms aimed at both professionals and consumers, offering an unconventional approach to press relations, from content production to professional events, including point of sale promotions and digital media coverage.
“Open-mindedness is an important feature of our approach and we have identified this same quality in the GS&CO network. Hence, we decided to share our knowledge of the German market and the business in the form of a multicultural cooperation.’