Currently based in Barcelona, Olivier is much more than GS & Co’s local contact given his specialised expertise in international strategies. There is, moreover, a common theme to Olivier’s career: the fact that he has consistently worked on challenges overseas, and therefore all over the world.
His first job after gaining his degree in agricultural engineering in Paris was based in Mexico. Once back in Paris, he worked in the phytosanitary and veterinary business of the Roussel Uclaf group as international product manager then head of the Maghreb, Southern Europe and South America areas. He then left the capital to embark on a new career in the economic department of the French Embassy in London, where he was assigned to agricultural affairs.
On a visit to Washington D.C., Olivier discovered a new practice not yet known in France called lobbying. Charged with representing French interests and commercial activities for the embassy, he handled a number of serious food crises in particular (including listeria in cheese, benzene in Perrier, procymidone in wines).
He returned to London just as Sopexa was beginning to set itself up as an independent communication agency. He managed the Group’s sites in the UK and Southern Ireland for 5 years and headed up the management of some fifty inter-trade accounts including thirty in the wine sector. In this role, he took up a new challenge: how to deal with the arrival of New World and notably Australian wines on this market.
Olivier then set off for Spain where he initiated the development of Sopexa’s private label clients on the Iberian Peninsula. Here, he opted for integrating French products into Spanish cultural customs and developed partnerships with local stakeholders. This was how French cheese became an ingredient of choice for tapas!
He was then appointed Company Secretary of the Group, then Sales Director, before leaving Sopexa for new challenges. Now at the head of his own consulting company, he undertakes international projects for collectives (Conseil Oléicole International – management of USA-Canada, China and Russia advertising campaigns for 18 months; Korea Trade-Investment Promotion Agency [KOTRA] – approaching European markets) and also acts as an expert assessor for the European Union and other international organisations.
Olivier has contributed a great deal to the knowledge base of GS & Co with his multi-market expertise and detailed understanding of the economic, political and technical implications of collective and generic campaigns.