Interfel

Point of sale advertising kits

Interfel

Recipes booklet

Interfel

Press kit

Interfel

Edition

Interfel

Newsletters

Problematic

How to boost the consumption of fresh fruits and vegetables and potatoes in young French households ?

Idea

Promote the diversity of products in accordance with seasonal variations, demonstrate their accessibility and their multiple culinary uses to make them attractive

Device

  • Point of sale advertising kits and cooking animations in stores
  • Edition
  • Production of contents : recipes, tips, videos, newsletters
  • Public relations : press and bloggers