Interbev Bovin

Consumer events

Interbev Bovin

Press kit

Problematic

How to enhance the assets of quality approved lamb meat to galvanise the sales ?

Idea

Give the butchers tools to make their meat selection and the quality of their beef cattle meat more attractive

Device

  • Lead quality brand with artisans
  • Consumer events
  • Press and public relations
  • Mini-site creation platform for artisans
  • Customised communication tools