Bois.com

Press advertising

Bois.com

Lead the club [YES TO WOOD]

Problematic

How to promote wood on the building and renovation market ?

Idea

Highlight the wood decision (taking action) and those who have already chosen wood by creating the Club [YES TO WOOD]

Device

  • Put forward arguments in favour of wood
  • Federate the industry
  • Lead the club [YES TO WOOD]
  • Run the website bois.com
  • Create club (recruitment)
  • Value players who have opted for wood