Problematic
How to promote wood on the building and renovation market ?
Idea
Highlight the wood decision (taking action) and those who have already chosen wood by creating the Club [YES TO WOOD]
Device
- Put forward arguments in favour of wood
- Federate the industry
- Lead the club [YES TO WOOD]
- Run the website bois.com
- Create club (recruitment)
- Value players who have opted for wood