France Agrimer

Press advertising

France Agrimer

Press advertising

France Agrimer

Press advertising

France Agrimer

Press advertising

Problematic

How to encourage young families to eat fresh fish more often ?

Idea

Give people a taste and remove the brake on preparation difficulties

Device

  • 20 sec. radio spots on national radios
  • Regional daily press for underconsumption regions (North/East & Centre)
  • Culinary press and magazine