French Mood wines

Concept visual : adventurer mood

French Mood wines

Concept visual : festive mood

French Mood wines

Concept visual : romantic mood

Problematic

Image change: make French wines more accessible for the Dutch consumer

Idea

Ask him/her “In which wine mood” are you today? Adventurous, relax, romantic? There is always a French wine to fit your mood.

Device

Campaign (marketing award winning in 2011)

  • Press campaign fitting the reader’s profile/mood
  • PR activity in consumers fairs getting the visitor into the right mood
  • In store promotion with dedicated mood neck tags