FCBA

Training tools

FCBA

Trade fair visibility tools

FCBA

Social networks

Problematic

How to make a technical message accessible to both a professional audience and the public at large in response to expectations in terms of safety, quality, environment and responsible buying ?

Idea

Create a content strategy disseminated at the target’s different points of contact

Device

  • Network leadership
  • Social networks
  • Advertising
  • Press relations
  • Buyer training
  • Trade fair visibility tools