Interbev Ovin
Interbev Ovin

Creation of recipes with a chef

Interbev Ovin

Recipes booklet

Interbev Ovin

mobile mini-site for recipes

Problematic

How to enhance the assets of quality approved lamb meat to galvanise the sales ?

Idea

Make it attractive to consumers by developing a more culinary communication, with modern recipes that place lamb meat into the everyday life.

Device

  • Dramatise GMS and traditional butchers’
  • Create recipes with a chef
  • Lead GMS
  • Booklet and mobile mini-site for recipes