La Mâche des Pays de la Loire

pack dressing, GMS system and store dramatisation

La Mâche des Pays de la Loire

Press relations

La Mâche des Pays de la Loire

Website

Problematic

How to showcase lamb’s lettuce from the Pays de la Loire ?

Idea

Create and make the "Miss Mâche" collective brand come to life to re-give the product its full potential to seduce and develop purchasing occasions

Device

  • Brand creation, pack dressing, GMS system and store dramatisation
  • Radio spots
  • Press relations
  • Website and events