CNIPT

The potato alphabet book

CNIPT

Recipe creation by starred chef David Toutain

Problematic

How to improve the image of potatoes using media to encourage the French to taste, cook with and simply think of potatoes more often ?

Idea

Surprise journalists with an original work at the crossroads between literature and a recipe book

Device

  • Creation of the potato alphabet book by the author Sébastien Lapaque
  • Recipe creation by starred chef David Toutain
  • Press lunch